Here are some key concepts you can expect to be addressed in this live webinar panel discussion:

• OEMs must adjust to the next generation of car buyers who prioritise personalisation, convenience, and immediacy.
• The shift from hardware to software orientation leaves the question of how automakers will optimise technology and create value by delivering a consumer-centric vehicle that can be an extension of the user’s smartphone.
• Evaluate the different methods OEMs can stay relevant to the consumer: OTA updates, personalised and connected features, incorporating software that supports vehicle safety.