Cox Motor Group rolls out Indicata used car pricing platform
Cox Motor Group has rolled out the Indicata used car pricing platform across its eight franchised dealers and five Automart used car sites.
Cox holds a group stock of around 600 vehicles, with Indicata technology enabling it to review and re-price seamlessly stock every seven days.
Geoff Stothert, Cox Motor Group’s sales director, said: “We work on a seven-day strategy of repricing stock by using Indicata data. It ensures we spend time reviewing every used car in stock on a weekly basis. It provides the sales team with lots of good quality data in just two or three mouse clicks.
“It gives us the tools to be proactive with pricing and selling stock and while it doesn’t stop the team using other platforms or external information, Indicata powers the mainstay of our used car decisions.”
Indicata used car pricing platform
The platform also enables Cox Motor Group to more effectively manage part exchanges, with up to 90% retained by its franchised sites and others retailed through its network of Automart sites.
Stothert said: “The number of part exchanges we retain within the group has grown dramatically as used car availability has become more restricted. Many of our part-exchanges are owned by long-established customers so we are familiar with their service history and condition, so we are not taking a risk by taking in their vehicle.
“With part exchanges outside our franchised brands Indicata comes into its own. It provides us with the peace of mind that we are valuing the part exchange correctly and supporting our retail pricing for the forecourt.”
