Rising trust in ADAS revealed in new research
New research carried out by Venson Automotive Solutions has revealed a rising trust in ADAS among UK drivers.
It surveyed 300 motorists and found that although there is a significant knowledge gap around certain ADAS systems, consumer confidence is growing with a rising percentage prepared to put their faith in the technology.
The survey found that 72% of motorists would use automatic emergency braking (AEB) right now if their vehicle was fitted with it, up from 45% just two years ago.
Meanwhile, 24% would use a collision warning system and 20% see the benefit of using lane keep assist (LKA). The research also found that 69% would use eco-driving mode if available, up from 56% two years ago.
The data has been published in new white paper, ‘The journey towards full driving automotion‘.
Rising trust in ADAS
Simon Staton, client management director for Venson, said:
“The prevalence of ADAS in new vehicles is growing and as the technology becomes standard in more fleet vehicles, drivers are increasingly likely to use it. That said, some drivers remain wary of lesser-known ADAS features like blind junction view, traffic sign recognition (TRS) and overtaking sensors, which when used can enhance road safety and help reduce road fatalities.
“While it’s good news that motorists are more willing to use ADAS, fleet managers who include training on how to use all ADAS features in their driver training programme, could benefit from enhanced driver safety statistics.”
