Fish Brothers agrees new remarketing contract with BCA
Swindon-based dealership Fish Brothers has announced that it has signed a new remarketing contract with BCA.
Fish Brothers represents brands including Lexus, Honda, Nissan, Dacia, Cupra, SEAT, Skoda, Kia, Renault, Toyota and VW Van Centre.
As part of the deal, BCA will handle around 1,800 of its cars and light commercial vehicles, with stock being offered twice a week out of its Blackbushe remarketing centre. Cars and light commercials will feature in the sales programme.
Jon Fish, managing director, Fish Brothers, said: “BCA is the clear leader in the remarketing sector, delivering innovative online remarketing programmes that maximise digital engagement and generate the best possible buying power for our stock. This new partnership with BCA will deliver an efficient, sustainable and profitable remarketing platform to support our part-exchange activities and contribute to our continued growth.”
Commenting on the new remarketing contract, BCA CCO Craig Purvey added: “We are delighted to launch this new remarketing programme with Fish Brothers which will offer our buyers a regular source of desirable and saleable stock twice a week.
“BCA sales are exclusively online, giving our customers the easiest access to the widest choice of stock in the wholesale market with thousands of vehicles available to purchase daily. We look forward to working with Fish Brothers to build and refine our remarketing partnership going forwards.”
