Axalta named BMW partner in 50-plus countries
Leading global coatings business Axalta has been named as a recommended refinish supplier for BMW Group where BMW private paint label, ColorSystem, is not present.
The new agreement, effective from January 2025, is valid for several years and includes BMW Group’s network of dealerships and collision repair shops in more than 50 countries worldwide.
Axalta named BMW partner
BMW Group has also extended Axalta’s agreement as supplier for ColorSystem in the US and China. Axalta has already been chosen as exclusive ColorSystem supplier in Europe and South Africa for several years. BMW Group’s ColorSystem is engineered to be one of the world’s most technologically advanced paint systems.
Fabien Boschetti, sales vice-president for Axalta Refinish in Europe, said as Axalta named BMW partner:
“Through a diligent multiple tender processes, Axalta has met BMW Group’s high standards of quality, efficiency and sustainability. We will continue to support BMW Group’s dealerships and collision repair shops worldwide with our innovation and operational excellence.”
Axalta will supply its patented Fast Cure Low Energy technology paint system, which delivers benefits including reduced carbon equivalent emissions and energy consumption, as well as best-in-class training support.
For more information visit the Axalta website.
