ESG strategy specialist Cheryl Chung joins Fix Auto UK
Fix Auto UK is accelerating its ESG strategy with the appointment of Environmental, Social, and Governance specialist Cheryl Chung.
She will spearhead the development and implementation of the company’s ESG framework.
Chung said: “The importance of ESG cannot be underestimated. Embedding it into a core strategy isn’t just about compliance, it’s about creating long-term value, enhancing resilience and building trust. I am delighted Ian has brought me back into the Fix Auto UK family to help deliver what we believe will be a game changing strategy.”
She previously worked with Fix Auto UK to develop its communications strategy, but this appointment underlines the company’s commitment to driving a meaningful, measurable change and that is aligned to its core values.
ESG strategy
Ian Pugh, managing director, said: “We are truly excited to welcome Cheryl back to the Fix Family. We previously engaged her services to help develop our communications strategies and we welcome her guidance once again. Cheryl is an award winning, highly experienced, individual who has held numerous senior positions at global brands such as Boohoo and McDonald’s.
“Our focus now is to lead by example when it comes to our social and environmental responsibility which, we believe, will cultivate sustainable, well positioned businesses while building our consumer brand and trust.
“Cheryl’s appointment is vital to our network and one I am truly excited about, we’re able to turn the dial once again that reflects our long-term vision of continuing our value for our Franchise Partners and delivering the highest quality services for our customers and our working partners.”
