Electric vehicle uncertainty addressed in new industry initiative
Electric vehicle uncertainty and misinformation is being addressed in a new collaboration by leading UK automotive industry bodies and businesses.
The Society of Motor Manufactures and Traders is partnering with ChargeUK and Auto Trader to create a collection of user-friendly facts around the reality of owning and driving electric cars.
These address their green credentials, range, charging infrastructure, and safety aspects.
Meanwhile, the data, which is endorsed by the Department of Transport, will be regularly reviewed and updated.
Electric vehicle uncertainty
Mike Hawes, SMMT chief executive, said: “Thanks to manufacturer investment, drivers have a massive choice of EV models, and picking the right one for their needs depends on having facts, not fiction. More than a million motorists have already gone electric and been delighted by their decision, with many benefiting from lower running costs, an outstanding driving experience and a smaller carbon footprint.
“But making the switch can be daunting for some, given the need to consider charging as well as driving so a single source of truth can avoid any confusion. And that truth is that the time to go electric is now.”
Erin Baker, editorial director at Auto Trader, added: “Electrification is a significant change and with change comes uncertainty and confusion. Often this comes down to the fear of the unknown and this is clear when consumers tell us how much they love their electric cars. We’d encourage anyone unsure about electric vehicles to do their own research with unbiased, fact-based content – or better yet, why not find an electric car driver and chat to them. And if you haven’t driven one yet – do it, they are really changing the car game.”
Vicky Read, CEO of ChargeUK concluded:
“Clear, concise, accurate information is key to helping more people understand what’s involved in switching to an EV and why there’s no need to hold back. It’s great to see a range of organisations come together to ensure consumers have access to easily digestible facts and ChargeUK is proud to have contributed to this work.”
