Arnold Clark and Big Motoring World lead brand growth
New research has identified Arnold Clark and Big Motoring World as the fastest growing brands in the UK automotive retail sector in the last six months.
The Salience Car Dealership Index, which measures the marketing performance of the 189 direct to consumer brands in the UK car dealership sector, reported a seven per cent increase in brand growth for both Arnold Clark and Big Motoring World.
Auto Trader continues to top overall traffic volumes, with Arnold Clark leads the way for volumes among dealer groups, ahead of Evans Halshaw , Motorpoint and Lookers,
Brett Janes, Salience managing director, said: “As if last year wasn’t tough enough, brands are charging into 2024 armed with concern for ever-crowded channels, balancing automation with authentic engagement, maintaining digital trust and, of course, return on investment (ROI).
“We’re already seeing revised approaches across the board this year: the desire to reduce reliance on paid channels, to varying degrees of success; website migration projects revived; and the duelling needs of brand performance and clear attribution.”
