Autoglym acquisition signals growth plans
UK vehicle care brand Autoglym has acquired its Australia and New Zealand distribution partner GnG Sales as part of a wider growth strategy.
As part of the agreement, all GnG Sales staff will retain their jobs while sales CEO Greg Davie joins the Autoglym board as MD APAC and will report to Autoglym CEO Paul Caller.
Caller said: “While GnG is already a successful, highly regarded business, we want to invest in its established markets and also in the wider region to unlock further growth potential. We’ve worked with GnG for over two decades, and this development is entirely complimentary to our existing activities and structures, so we expect a very smooth and rapid integration of teams and functions.”
The acquisition coincides with a period of growth for the Autoglym business. Over the past two years it has invested £2m to enhance its manufacturing and filling capabilities at its global manufacturing facility in Letchworth, while expansion of its sales and marketing capabilities has delivered UK market share growth of around three per cent in the last year.
Caller concluded: “We’re engaging with GnG’s major retailer partners, outlining our plan to invest and showing a level of commitment higher than that of many of our competitors. We are also working with the GnG supply base so that systems and processes can continue seamlessly during the transition, ensuring GnG customers only benefit from the change.”
