Bentley named Britain’s most admired brand
Bentley Motors has been named Britain’s Most Admired Automotive Manufacturer by industry executives, topping the poll for the third time in five years.
In the annual Most Admired Companies Study executives were asked to vote on 13 key criteria and Bentley placed number one in eight out of them to finish first overall out of 250 leading British brands across 25 sectors.
It was commended for its quality products and services, quality management, financial soundness, innovation, long-term potential, leadership, recruitment of new talent, and competitiveness.
Britain’s Most Admired Companies Study is the nation’s longest-running survey of corporate reputation, with data going back to 1990. Using responses from board-level representatives, analysts and city commentators, the study is a peer review of corporate reputation, as seen by a company’s closest critics – its competitors and financial influencers.
