Suppliers merge to provide connected journey

Automotive retail software suppliers Autofutura and GForces have merged to form a new group.

The new group, backed by Inflexion Private Equity, will connect car maker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.

The new group will be led by data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as chairman.

Autofutura and GForces already serve 20 of the world’s leading car manufacturers and over 10,000 locations, across 96 countries.

Christian Erlandson, CEO, said: “The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”

Simon Turner, managing partner, Inflexion, said: “The combination of Autofutura with GForces unlocks a unique and highly relevant technology proposition for the automotive retail industry, against a backdrop of accelerating change and disruption for dealers and OEMs.”