EV sales drive Kia growth
Kia has recorded quarter one growth, driven in large part by rising sales of its hybrid, plug-in hybrid and electric range.
Data from the European Automobile Manufacturers’ Association found that the brand sold 113,812 units across Europe in the first three months of 2021, up 0.7 on the same period in 2020. Meanwhile, its UK market share of 4.79% is a new high.
Alternative fuel vehicles accounted for much of that, making up 28.4% of all sales, up from 18.9% in 2020.
Jason Jeong, resident at Kia Europe, said: “The past year has been challenging for most industries, and the automotive landscape has changed rapidly. However, we have maintained steady sales momentum across Europe with an increase in our hybrid, plug-in hybrid and electric vehicle sales.”
In terms of electrics, the Niro range grew in popularity by 29% per cent, with the full electric version improving sales by 124% per cent, while its Sorento enjoyed a sales boost of 108%.
