BASF secures global contract
BASF has become the exclusive global supplier to Fit4Paint, BMW’s private label paint-related products (PRP) offering.
The two companies have collaborated for more than 36 years in the refinishing sector. This agreement, which runs for two years, is exclusive to BMW authorized dealers and body shops in 18 countries.
Martina Fischer, global strategic account manager BMW Group, BASF Automotive Refinish Solutions Europe, said: “BMW bodyshops utilize the full suite of training, advanced business management solutions including audits and digital colour management to ensure their teams stay ahead.”
