Dobson joins Citroën team
Citroën has appointed Nicola Dobson as its new UK marketing director.
She will oversee the implementation of Citroën’s electrification strategy in the UK, with all three models in the LCV range featuring battery electric versions by the end of this year and the entire range offering either full electric or plug-in hybrid variants by 2025.
In addition, she will work closely with the wider Citroën UK team to implement the ‘Advance UK’ mid-term plan, which was introduced last year.
Eurig Druce, Citroën UK’s managing director, said: “Nicola joins us at an exciting time for Citroën in the UK, as we implement the Citroën ‘Advance UK’ plan introduce a host of new products in our electrification offensive.”
