RHCV unveils rebrand
RH Commercial Vehicles is rolling out a new corporate identity across its five UK sites, 200 truck rental vehicles and website.
The changing image is intended to reflect the company’s own evolution.
Nigel Baxter, managing director, said: “We are a completely different business today from that which was a subsidiary to RH Freight, and it is time for a fresh new look which better reflects our business and our continuing and ambitious growth plans.
“The new logo is an evolution not a revolution, and remains sympathetic to our heritage. We have retained the original red but with a look which is now streamlined and more contemporary, it is also vitally important that the new branding also complemented both our partners, Renault Trucks and Isuzu logos.”
Baxter added “The new look signals an important step in our progression as a business, including the new website. In an increasingly digital world, it is vital that we maximise online activity, making customer bookings easier as well as the ability to search for new and used vehicles online, these are just two of the new functions that our new website will offer.”
