Jardine continues digital switch with Informatica
Informatica has announced a new partnership with Jardine Motors.
The enterprise cloud data management specialist has revealed that Jardine Motors Group is leveraging Informatica Customer 360 to progress its digital transformation and implement new e-commerce platforms.
Alex Brown, head of digital Marketing and transformation for Jardine Motors Group, which operates in more than 50 UK sites, said: “By improving our digital offerings and obtaining a better view of our customers, we have quickly pivoted into e-commerce, which has been vital to offsetting the challenges of in-store and on-lot interactions brought on by the pandemic.”
Emilio Valdes, vice president for EMEA and LATAM, Informatica, said: “The automotive industry has been one of the hardest hit by the COVID-19 pandemic. We are proud to help Jardine Motors adapt to the challenging business environment by swiftly moving almost all of their transactions online with the Informatica Intelligent Cloud Services platform.”
