Key appointment at Groupe PSA
Groupe PSA has named Cyrille Moreau as boss of its B2B division.
He succeeds Olivier Bodet and will report to Thierry Koskas, sales and marketing director of Groupe PSA.
The B2B division incorporates the business approach of brands Peugeot, Citroen, DS Automobiles, Opel and Vauxhall, and is also in charge of bringing the total cost of ownership approach to the group by bringing the customer perspective to the project teams and other divisions.
