Demand still high despite coronavirus

A new study has found that despite the coronavirus motorists still want to change their cars, with 54 per cent still intending to change their car in the not too distance future.

That figure jumps to 70 per cent in Greater London.

However, the survey by carwow confirms that social interaction and exposure fears are a barrier, so dealers need to be quick to adapt their sales processes to make it easier for consumers to buy with confidence. Nearly 30 per cent of people surveyed called for home delivered test drives and 28 per cent would like a home delivery service for their purchased car.

carwow and partner dealers can now offer “delivery and disinfection”, facilitate home test drives, vehicle video tours and the ability to purchase 100 per cent remotely.

James Hind, CEO of carwow, said: “Speaking to dealerships over recent days it’s evident that there is, understandably, social interaction concern among consumers. That’s reinforced by our survey which highlights that almost a third of consumers would now welcome a home delivered test drive vehicle with sanitised touch points.

“It’s our job to address these concerns and help facilitate dealers and the automotive industry as a whole to keep the economic wheels turning at this unprecedented time.  That’s why we’ve worked quickly to add functionality to our website so buyers can now easily identify which dealers are remotely supporting the search-to-purchase journey, helping them buy with confidence from the security of their own home, if they choose,” he said.