Suzuki bolsters South West presence

Suzuki GB PLC has opened Howards Suzuki showroom in Weston-super-Mare, following the appointment of the Howards Motor Group to operate the new franchise.

It continues the vehicle manufacturer’s ambition to increase its retail footprint in the South West region of the UK.

Following a significant investment in its first Suzuki location, the retailer has added a five-car dealership, which has been modernised in line with Suzuki’s identity standards. There is also an on-site workshop for routine and ad hoc maintenance. All work, such as servicing and MOTs, is carried out by trained technicians using genuine Suzuki parts.

Dale Wyatt, director of automobile at Suzuki GB PLC, said: “We are delighted that the retailer has joined our network, and as 2019 comes to a close, we are very encouraged to have achieved this year’s goal of filling key strategic open points across the country as we prepare for the arrival of further models during the coming months. We look forward to a successful future with the Howards Motor Group.”

Peter Haynes, managing director at Howards Suzuki, added: “We are thrilled to be appointed to represent the Suzuki franchise in Weston-super-Mare. As a family-owned dealer group that already offers many of the most popular car brands from dealerships located in Weston-super-Mare, Taunton, Yeovil and Dorchester, the addition of Suzuki to our offering will give customers even greater choice when it comes to selecting their next car.

“Our mission as a business is to offer quality cars that represent exceptional value for money, from a retailer that can be trusted to deliver the very highest standards of customer service. These are values that also run deeply within the Suzuki brand, thereby making us perfect partners for one another.” 

The new Howards Suzuki showroom will be formally opening its doors on 2 December.