Mitsubishi Motors launches new VI

Mitsubishi Motors in the UK has officially launched its new Visual Identity (VI) to its dealer network with a series of events at its headquarters in Cirencester, Gloucestershire.

It has created a full replica dealership, which showcases every aspect of the new customer experience from its recommended parking layout with electrified vehicle charge points to the decor and furnishings of the next generation of Mitsubishi Motors dealerships.

Rob Lindley, managing director, Mitsubishi Motors in the UK, said, ‘We wanted our dealers to experience this new VI as if they were a customer – walking in for the first time and being wowed by its clean, uncluttered, contemporary style. Our vehicles are becoming ever more advanced and need to be presented in a space that reflects the energy and investment that is going into their development.’

Following the launch event, the new VI will form part of Mitsubishi Motors in the UK’s Training Academy, ensuring every member of the Mitsubishi Motors team in the UK will get to fully experience how every aspect of the brand is evolving to keep step with its growing range of technologically advanced and increasingly ecologically-conscious vehicles.

The first dealership to adopt the new Mitsubishi Motors VI is JCT600 in Bradford.

General sales manager Ryan Slater said, ‘We’re honoured to be first dealership to incorporate the Mitsubishi Motors new VI and we know from talking to our customers that they are genuinely impressed by the appearance and quality of our new showroom. It reflects positively on the status and image of the vehicles and quality of the service our staff strives to provide.’

The new VI will roll out across the UK dealer network over the next three years.