Morelli focuses on the detailing

Morelli Group has invested in new training academy in Coventry which will host a series of courses on detailing.

The academy is situated at it Stoney Stanton Road site, which will also be the home of the second Slim’s Detailing shop.

Andrew Moring, Slim’s marketing director, said, ‘Our detailing business, where we were selling products online, started in 2014. We quickly identified a need for qualified training and teamed up with the Institute of Motoring Industry (IMI) to establish an accredited course.

‘This new training centre is the culmination of this course and how popular it has become and the need to add more courses for detailing professionals and enthusiasts.

‘Detailing has been growing rapidly in the UK ever since and as well as needing the products to carry out detailing on vehicles, there has been a growing call from customers to learn how to use them properly.

‘We launched a three-day course on detailing which runs three times a month and it made sense to create our own training centre to deliver the programme in a bespoke detailers environment.

‘It’s aimed at a mix of automotive professionals along with keen car enthusiasts who are looking to either restore a vehicle or keep the one they have in pristine condition.

‘Another area of the market that is growing is with younger car owners, to many of them their car is the biggest investment they have made to date and they are keen to invest in accessories and making sure their car is in perfect condition.

‘Now the training centre is officially launched, we will look to offer more courses such as one-day workshops on individual elements of detailing, which we are consistently being asked for. This is a significant investment into Coventry and will lead to new employment opportunities.’