On the campaign trail
A new tool has been introduced to help dealers to promote aftersales and accessories to their customers.
Service Assist, from V12 Vehicle Finance, is a powerful customer loyalty and retention tool that enables dealers to run seasonal aftersales campaigns to suit different customer lifestyle needs.
For example, ‘get your car summer or winter ready’ by adding a roof box or a set of winter tyres. Additionally, dealers could promote the benefits of a ‘car health check’ or ‘mini service’ in the lead up to a family trip or preparation for the harsher winter weather driving conditions.
The V12 service, repair and accessory financing package has also been developed to help remove the financial pressure that drivers can experience when faced with added costs arising from servicing or unplanned replacement parts or repairs. Drivers can simply spread the payments over a six or 10* month term, 0% interest‐free with loan values available between £250 and £2,500 (including VAT).
David Mercer, managing director of V12 Vehicle Finance, said, ‘Our V12 Service Assist provides a fantastic opportunity for dealers to talk to their customers about the added bonus of dealer‐fit accessories and gives them an opportunity to package this up as a seasonal campaign.’
