Personalised video hits new high

The use of personalised videos in the automotive industry hit a major new landmark in March, with CitNOW recording a million videos made by customers in a single month.

The massive increase in the use of video in dealership showrooms and workshops cements the technology’s growing importance in fostering transparency and customer service in the automotive industry.

The number of videos made for non-UK customers saw even more growth, with a surge of 51% on 2017 figures.

In total, CitNOW videos were viewed more than 20 million times last year.

CitNOW CEO, Alistair Horsburgh, said, ‘Five years ago, we were producing a million videos for customers in a year. Now we’re making that number in a single month. These numbers are staggering and it just goes to show how the motoring industry in the UK has really embraced and adopted video, as well as the benefits it offers in a world where car buyers and workshop customers are time-poor but expect ever-increasing levels of service and transparency.

‘It’s a message we’ve been telling automotive businesses for the last five years; if you’re not using personalised video as a tool, you will be left behind. Now you don’t have to just believe us – the numbers tell you everything should need to know.’