Volvo targets untapped consumers
Volvo Car UK has appointed Carl Stanton into a newly-created role of new business sales manager, with a specific focus on seeking new contract opportunities with businesses that may not have purchased Volvos for a number of years.
Steve Beattie, head of business sales at Volvo Car UK, said, ‘We restructured our business sales team in 2018, which reaped significant rewards. Just recently we announced our investment in a dedicated virtual sales team to support the needs of our SME customers, which is already proving to be a great success.
‘Now, with the appointment of Carl, we are ensuring we place equal importance on our large corporate prospects, particularly those to whom we haven’t spoken in recent years. The newly bolstered team puts us in an ideal position to deliver on our bold UK fleet sales ambitions.’
In 2018 Volvo Car UK secured business from over 640 companies that hadn’t purchased a Volvo in the past four years, if ever, with its true fleet sales increasing 16% between July and December.
Carl said, ‘The recent changes Steve has brought about within business sales are paying strong dividends. However, there is still huge potential for growth.’
