Lights, camera, action

Drive Vauxhall has partnered with CitNOW to deliver a group-wide video learning programme, including a two-week ‘roadshow’ across its UK sites.

The learning programme will support Drive Vauxhall staff. The roadshow will run alongside a training programme to help staff maximise the use of video to engage customers and provide a modern customer experience.

CitNOW currently supports Drive Vauxhall with its sales, workshop and bodyshop applications, with the CitNOW products integrating into the retailer management system to support a more seamless customer journey.

For Drive Vauxhall, the objective of the bespoke learning programme is not simply to maximise the impact of video for its customer service levels, but ensure that video itself is used consistently throughout every customer’s journey, with an emphasis on quality.

Adrian Baker, aftersales training manager at Drive Vauxhall, said, ‘Personalised video is such a powerful tool for a retailer – throughout the business – when it’s used effectively and consistently.’

Steve Baynes, Drive Vauxhall’s group aftersales director, added, ‘Achieving that consistency can be a challenge, so the CitNOW learning programme is a great opportunity to establish best practice and ensure everyone in the business buys into personalised video and what it can offer: helping to develop trust and transparency into every customer interaction.’