Caterham announces new retailers

Caterham has appointed two new retailers, one in Scotland and one in the shadow of Silverstone, taking its total to five.

The new retailer in Edinburgh will be operated by Leven Motor Company, which also represents premium brands Rolls Royce and Aston Martin.

The second new site is based in a brand-new showroom just a few minutes from Silverstone. Run by the existing Lotus Silverstone retailer, the addition of the Caterham franchise will build further on the business’ already long-standing reputation as one of Lotus’ top retailers in Europe.

Both retailers are now open for business with official launch events for customers planned for April 2019. Their appointment brings the number of retailers in Caterham’s network to five.

Caterham Edinburgh and Caterham Silverstone will sell the full UK range of lightweight sportscars, as well as offering a full range of aftersales products including service, warranty, and parts support.

Graham Macdonald, chief executive officer at Caterham, said, ‘As a proudly British brand, the UK market is very important to us. It’s our biggest market, ahead of France and Japan and we want to make sure that we are serving as many of our home customers as possible.

‘The appointment of a Scottish retailer is a particularly pleasing development for me. As a Scotsman myself, I know that the driving routes north of the border are among the finest and most spectacular in the world, so I hope that we will be able to inspire a whole new audience of motoring enthusiasts with the new appointments.’