Dealers get thumbs up
The latest results of the National Franchised Dealers Association (NFDA) Consumer Attitude Survey Autumn 2018 showed that 64% of consumers believe franchised dealerships are the safest option to get a car serviced.
This is the sixth issue of the survey which is commissioned by the NFDA and executed by Public Knowledge.
The main reasons franchised dealers are considered the safest are: their specialist expertise (61%) and having technical equipment for specific types of cars (47%).
Additionally, one in two consumers associate franchised dealers with professionalism (55%), knowledge (48%) and good customer service (47%). This represents a strong result considering that respondents are asked to select as many options as they want amongst a list of several choices.
Of those who regularly use franchised dealers for aftersales service, 93% were satisfied with their overall experience.
Sue Robinson, director of the NFDA said, ‘The results of the survey have confirmed a number of optimistic trends. In addition to being seen as the safest, franchised dealers are the most trusted option to service hybrid and electric cars which, considering the changes facing the industry over the next years, is highly encouraging.’
