Eden Motor Group boosts revenue
Eden Motor Group’s partnership with EMaC, a subsidiary of Innovation Group, is playing a key role in the growth of its revenue. Eden has seen Service Plan sales increase by 60% in two years. Working closely with EMaC and placing an emphasis on technology-driven solutions, Eden is aiming for a further projected year-on-year sales growth of 25% in 2018.
As a multi-franchised dealer with 20 sites across the South of the UK, Eden’s success in selling Service Plans will see it benefit from a guaranteed service revenue across the coming years of over £4 million per annum.
Eden will soon be employing EMaC’s recently launched AutoQuote service, which will significantly streamline the quotation process, yielding administration efficiencies for its dealers. Quotes are automatically created and can be printed out or emailed to customers, saving valuable time and helping to convert crucial sales.
EMaC offers comprehensive training to support sales, aftersales and accounts teams, ensuring that all employees at every level fully understand the benefits of Service Plans for the business and customers alike.
Mark Clifton, group general manager for Eden Motor Group, explained, ‘EMaC is a proactive partner which treats each of our dealerships as individual entities; there’s no ‘one size fits all’ mentality. By working in collaboration, we are supported in the launch of consumer offers, driving colleague engagement through training, and the delivery of valuable management and performance review information.
