RAC thrives in independent market
The adoption of the RAC Car Passport provenance check is being led by non-franchise dealers.
RAC Car Passport documentation is designed to maximise the credibility of the check, a £10,000 guarantee that can be increased to up to £50,000 for higher value vehicles, and a mileage adjusted valuation that can be upgraded to a Glass’s valuation for an additional cost.
‘Independents and car supermarkets are especially starting to employ it as an online marketing tool, giving customers the confidence to travel further to see a used car’, said Robert Diamond, managing director of Motoring Services at the RAC.
RAC Car Passport for Dealers was introduced in March and has since been adopted by more than 300 dealers. It’s designed to provide a lower-cost alternative to competing products while offering high quality data and the reassurance of the RAC brand.
