AA benefiting from transformation
In its pre-close statement, the AA has declared trading, which is in line with market expectations, is benefiting from the ongoing transformation of the AA.
The statement reads: ‘In recent months we have arrested the decline in paid personal members and grown sales of new memberships. This reflects the success of the brand advertising, improvements to the membership proposition and our more sophisticated digital channels to market.
‘The first phase of the customer relationship management system is now operational and data loading is ahead of plan. We are building our digital profile and the usage of the Roadside Assistance app has increased, providing for higher efficiency and better customer experience.
‘The Insurance underwriter is progressing well and we recently launched home insurance underwriting, building on the strength of our brand.
‘We expect the disposal of the Irish business to close shortly.
‘The AA’s resilience is evident and we expect Brexit to have a minimal effect on our business. We remain confident of the opportunities arising from the transformation of the AA.’
The AA will announce its interim results for the first half of the financial year ending 31 January 2017 on 28 September.
