Volvo extends relationship with Paragon
Volvo Car UK has extended its relationship with Paragon in a new contract to manage the remarketing of all the manufacturer’s end-of-term vehicles.
Paragon will now provide Volvo an end-to-end service that spans the vehicle lifecycle, from the docks to de-fleet and remarketing. The fully outsourced service will manage the remarketing of more than 7,000 cars a year. The contract will mean that Paragon takes full control of all remarketing channels, targeting vehicles to support residual values and reduce days in stock. A key focus is on engagement with Volvo franchise retailers nationwide and supporting the brand’s growth over the coming years.
Commenting on the contract, Ian Carlisle (pictured), chief executive officer of Paragon, said, ‘Paragon Remarketing offers a truly independent outsourced remarketing service that protects OEM residual values, and takes time out of the used vehicle cycle.
‘Retailer habits have changed, and by engaging the retail network and leveraging digital channels, we are able to significantly reduce commodity costs (physical auction) to the manufacturer together with reducing franchise buyer fees, which are commonly a barrier to realising a vehicle’s true value if sold at a physical auction.
‘By delivering a true end-to-end service, we can evidence improved speed to market through true upstream selling and significant efficiencies.’
Paragon currently handles new car processing, demonstration and press services, together with the de-fleet and refurbishment of all Volvo Car UK’s fleet vehicles.
Volvo Car UK sold more than 43,000 cars in 2015, which was its best sales performance in 21 years.
