Revive! promotes Vlad Ichim and George Mullen

UK smart repairer Revive! has announced two major leadership appointments as it strengthens its team across multiple areas to support long-term business growth.

After 12 years driving technological innovation in Revive!’s IT department, Vlad Ichim has been appointed to the board of directors. In his new role as director of IT, Ichim will focus on further advancing Revive!’s digital capabilities, including introducing AI to support a network growth target of £40m annual turnover by 2028.

He said: “I am incredibly excited to take on the role of director of IT and to continue contributing to Revive!’s strategic objectives as we strive to achieve even greater success together.

“I want to take the opportunity to thank the leadership team for believing in me 12 years ago when they hired me as a software developer to establish the in-house IT department. It’s been an amazing journey, and I feel truly honoured to now join the board of directors.”

Training

Meanwhile, George Mullen, who joined the company as an apprentice aged 15, has been promoted into the role of training manager. His new role will see him lead the training academy and shape the next generation of skilled technicians.

He said: “I’m really excited and proud to start my new role as the UK training manager. I can’t wait to work with the team and make a difference. After 15 years with the company as a tech, I know my experience and knowledge can really help move things forward in the training department.”

Mark Llewellyn, Revive! managing director (sales and marketing) added: “We’re thrilled to welcome both Vlad and George into their new leadership positions. Their experience, expertise and dedication to Revive!’s values make them a real asset to the team. We couldn’t be prouder to have their support as we enter an exciting new period of regional expansion and commercial growth.”

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