Motors relaunches Cazoo online marketplace
Motors has relaunched used car marketplace Cazoo after it acquired the business when it went into administration last summer.
The relaunch follows the development of the Cazoo mobile app, which went live last July and has now been downloaded by more than 400,000 people.
Barry Judge, Motors chief executive, said: “This is a new start for the Cazoo brand which is now a dedicated marketplace. For the first time, there is a real challenger brand in the sector giving dealers more choice and a credible alternative for their vehicle advertising.
“Cazoo is one of the most recognised automotive brands by consumers in the UK, which is why we wanted it in our portfolio. We are turning it into a car buying destination of choice and a powerful advertising platform for our dealer partners.”
He added: “With Cazoo as the flagship brand in the Motors network, we can leverage its strong consumer recognition and high awareness to supercharge our entire marketplace strategy. This is a significant step in Motors’ long-term vision to challenge the market leader and establish a true alternative for dealers, built on value and partnership.
“By accelerating lead generation and dealer growth, we will create a stronger, more competitive advertising platform for dealers.”
