Europcar Mobility Group announces EV and ICE price parity
Europcar Mobility Group UK has announced it will introduce price parity between electric vehicles and equivalent petrol or diesel models.
It has said that from April, business account holders will be able to rent electric vehicles at the same price as their ICE counterparts.
The company hopes that removing price barriers will encourage more businesses to start their electric journey by renting electric rather than committing to lease or purchase.
Tom Middleditch, head of electric mobility at Europcar Mobility Group UK, said: “We understand that cost is a significant factor for businesses considering electric vehicles. The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets.
“We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.
“Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”
