Buyer bids on EVs and hybrids spike in January
Digital marketplace Dealer Auction has reported a dramatic spike in bids on EVs and hybrids in January, with the Toyota Prius identified as the top performer.
It found that bids surged to 5,569 during the month, an increase of 72.8% compared to December 2024.
This compares to a 65% increase in bids for petrol and diesel models.
The data also found that the average sold price across the month was £16,781, with the average retail margin recorded at £3,052. The average age and mileage of hybrid and electric vehicles sold in January also increased from December, up from 3.1 to 4.3 years old and from around 34,000 to 36,129 miles.
Toyota Prius tops charts
Meanwhile, the Toyota Prius was identified as the overall standout performer. The fifth biggest seller behind the the Hyundai Tuscon, Nissan Qashqai and Toyota Yaris, it recorded an average retail margin of £3,555 and sold on average in just 25 days.
Dealer Auction’s marketplace director, Kieran TeeBoon, said: “This year is certainly upping the game, with higher sold prices, higher margin, bids and engagement metrics compared with the averages for 2024.
“This underscores the growing confidence in alternatively fuelled vehicles among customers and traders – and we hope this interest is sustained through the year. The key will be seeing younger and lower-mileage vehicles coming through.
“The market’s appetite for AFVs continues to strengthen, so it’s important to keep a close eye on the key metrics as we move into 2025.”
