FLEX Tools partners with Petrolheadonism
FLEX, the power tool manufacturer trusted by bodyshop professionals in Europe and North America, has entered into a new partnership with Petrolheadonism, one of the UK’s largest communities of car enthusiasts.
Petrolheadonism operates or partners with more than 20 of the UK’s biggest automotive events, including Petrolheadonism Underground, British Motor Show, Shedfest, Petrolheadonism Live, SupercarFest, Cats & Copters UK, and GSF Techfest. The car culture hub enjoys a dedicated online following of more than 350,000 car enthusiasts across its social network; content reaches more than 10 million active users each month.
FLEX Tools partners with Petrolheadonism
In collaboration with FLEX, Petrolheadonism will produce new video content, launched every week across FLEX and the Petrolheadonism social media channels. The new partnership underscores a serious commitment to the UK market for FLEX, which launched across a network of 80 Halfords stores earlier this year.
The media partnership will deliver expert insight into the full range of FLEX automotive products, allowing viewers to learn how FLEX can make their car shine. FLEX rotary, orbital and random orbital free-running polishers, feature alongside the FLEX 1- and 2-Step Paint Refinishing Solution. The polishers, compounds and sponges provide car care options for every skill level, from beginner to professional.
As FLEX Tools partners with Petrolheadonism, FLEX (UK) managing director Benjamin Warcup said:
“We are delighted to announce the FLEX partnership with Petrolheadonism, a thriving community of passionate car enthusiasts. Together we will broadcast the FLEX name to a new and engaged audience, inspiring them to get hands on with FLEX.”
Ciro Ciampi, CEO Petrolheadonism, added:
“Petrolheadonism has been representing UK car culture across events and social media platforms since 2007. We are excited to welcome FLEX to the Petrolheadonism family as we continue to evolve and grow.”
FLEX products can be purchased from Halfords stores across the UK and online. Online Halfords customers can spread the cost of purchasing FLEX products through Klarna, the interest-free all-in-one shopping app providing flexible payment options. Visit FLEX Tools to find out more.
