Warrantywise appoints new dealer sales director

Warrantywise has appointed Wayne Duxbury as dealer sales director to drive growth and develop dealership relationships.

Duxbury began his career at Warrantywise as a dealer account manager and was then promoted to field sales manager.

He then worked for Momentum Warranties as regional manager and sales director before returning to Warrantywise at a time of growth for the company, which has seen the company expand its Blackburn-based workforce to 130 employees.

In his new role he will be responsible for overseeing all aspects of dealer operations including customer relations and key partnerships.

New dealer sales director

He said: “Warrantywise has grown and evolved significantly over the past few years, and it’s great to be back. I’m focused on ensuring we build a strong foundation for sustained growth as we continue to navigate such a pivotal time.

“Understanding the needs and expectations of our dealers is paramount, and the journey begins with the first call, where setting clear and achievable expectations is key. My focus will be on fostering innovation and collaboration within our team to meet and exceed these expectations as we continue to grow.”

Lawrence Whittaker, CEO of Warrantywise, added: “Despite the volatility in the automotive market, signs are positive for 2024 with potential for growth and innovation within Warrantywise. The broader market trends, including the rise in used car transactions and the growing demand for EVs, present unique opportunities for us to innovate and expand our offerings.

“Welcoming Wayne back as dealer sales director underscores our commitment to strategic growth, and his deep industry relationships and extensive experience are invaluable assets that will undoubtedly strengthen our dealer operations. Our growth is not just in numbers but in our expanding team and the innovative solutions we provide. We are proud to have him back on the team and look forward to the positive impact he will make.”