Road safety charity IAM RoadSmart publishes new ADAS advice
IAM RoadSmart has unveiled new ADAS content to help drivers and fleets better understand the potential road safety benefits of these features.
Supported by Hi-Drive, the content aims to highlight the difference between the various levels of autonomy to reduce confusion on the journey to self-driving vehicles.
The content also educates drivers on dashboard warning systems and informs them of next steps to prevent mechanical problems.
The initiative comes after figures released by the Department for Transport reveal that driver and rider error contributed to 849 fatalities on Britain’s roads in 2023. Meanwhile, IAM RoadSmart’s 2024 Road Safety Report also found that many UK drivers do not make use of the ADAS features within their vehicles.
For example, 34% said they have never used adaptive cruise control with 16% rarely using it.
IAM RoadSmart content
IAM RoadSmart commercial spokesperson Gary Bates said:
“With more advanced technology being installed into new vehicles, it’s never been more important for drivers and fleet managers to have a greater understanding of the systems that can reduce collisions. Many of these systems will also make driving a less stressful experience so it will help drivers and fleet operators better manage their journeys.”
Justyna Beckmann, EU projects manager at FIA Region I and leader of the Hi-Drive User Campaign said: “Automated driving could offer a wide range of opportunities for mobility, safety and the environment. However, it is important that users understand the benefits and limitations of existing ADAS and automated driving features in their vehicles. This will help increase user engagement with the technology while ensuring safe driving.”
The content will be available on the IAM RoadSmart website for a year.
