Revive! signs cosmetic insurance deal with Assurant

Revive! Auto Innovations has signed a new five-year deal to offer cosmetic insurance from Assurant to more than 3,000 dealerships.

Available products will cover bodywork scratches and dents as well as alloy wheel damage.

The announcement comes on the back of a period of significant growth for the Rugby-based company, which now operates a network of 50 franchisees. After recording 32% growth in retail sales last year, a 27% increase in dealership sales and a 21% rise in national accounts, the company plans to recruit a further 180 technicians to support sales growth to £40m by 2028.

Cosmetic repair

Mark Llewellyn, managing director at Revive!, said: “This ground-breaking deal will see Assurant customers gain valuable protection for their vehicles in the event of a minor scrape. Revive!’s expert technicians will be on hand to return their vehicle to pristine condition.

“With state-of-the-art equipment, our technicians will provide industry-leading customer satisfaction levels setting both Revive! and Assurant ahead of the rest of the market. Dealerships across the country already utilise Revive!’s SMART repair services and this partnership with Assurant will only help more customers to maintain the high-quality finish of their vehicles.”

Sean Kent, director of Automotive Europe at Assurant, added:

“We know from our dealers that they are seeing increased demand for cosmetic car products of this kind. There are several trends powering this but probably the most significant is that in the wake of the pandemic, most people are driving older cars and are willing to invest in keeping them looking good.

“This increase in consumer interest has very much been the driving force behind our new deal with Revive!. It places us in an excellent position to drive forward sales, especially at the point of sale, meeting the needs of motorists while providing our dealers with an improved revenue stream.”