NFDA survey reveals top performing vehicle manufacturers
The NFDA’s (National Franchised Dealers Association) latest Dealer Attitude Survey (DAS) has revealed an upward trend in the relationship between dealerships and vehicle manufacturers.
The Summer 2024 edition of the survey was carried out from the start of August to the middle of September, taking responses from 2,238 sites across 32 franchised networks.
It found an improvement in 35 of the 56 questions posed, or 63%.
The best performing manufacturer was Kia, with an overall rating of 9.3 out of 10, while Citroen was bottom of the list with a score of 3.4. Jaguar was recorded as the most improved, rising 2.3 points since the Winter edition.
NFDA survey
Sue Robinson, chief executive of NFDA, said: “The Summer 2024 NFDA Dealer Attitude Survey paints a detailed picture of the evolving relationship between manufacturers and franchised dealerships, highlighting both progress and ongoing challenges.
“This edition of the survey shows advancements in key areas, particularly regarding electric vehicles and apprenticeships. However, significant challenges persist, especially with increasing concerns about current profit returns, which have also raised doubts about future profitability. The survey also reveals that despite progress in electric vehicle offerings, profitability in the EV sector remains a significant concern, with dealers highlighting limited product range as a major issue.
“Included among the various topics is insight into the ZEV mandate as we approach the end of the first year since its introduction.
“With the new government announcing its first budget on 30 October, NFDA submitted its Budget proposal to the Chancellor last month with growth, restimulation and clarity being key themes. This included measures such as harmonising VAT between public and domestic charging at five per cent and improving charging infrastructure to incentivise consumers during the transition to electric whilst also providing support to the important UK automotive sector.
“Once again, NFDA’s Dealer Attitude Survey maintains its trend of strong response rates, reflecting the automotive industry’s steadfast commitment to sharing valuable insights and perspectives that shape the retail sector.”
