GWM Ora to rebrand ahead of further UK launches
GWM Ora dealerships in the UK will rebrand as GWM in the first few months of next year, the company has confirmed.
The move signals the company’s intention to launch more models into the UK market.
GWM – Great Wall Motor – sells five models globally, although only the Ora is so far available in the UK. However, the car manufacturer plans to launch its Haval Jolion Pro Hybrid SUV into the UK market early next year.
Toby Marshall, managing director at GWM UK, said: “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers. With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.
“All our current GWM Ora retailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”
