DM Keith unveils new BYD showroom
Dealership group DM Keith has announced it will open another showroom for Chinese brand BYD at the start of January.
The new site will be situated in Bradford and will bring the dealer group’s BYD locations to five, after Leeds, Hull, Grimsby and York.
Joint managing directors Dougal and Angus Keith said: “BYD’s journey is impeccable and to join them in their dream and mission to change the automotive world is both exciting and in line with our vision and values at DM Keith.”
The group also represents CUPRA, Ford, Honda, Seat and Skoda. It became the UK’s 50th largest motor retailer this year after acquiring Colin Appleyard, which added four Suzuki dealerships to its portfolio.
BYD is the world’s largest electric vehicle manufacturer and is rapidly increasing its UK footprint.
