Brake announces Road Safety Week campaign date
Industry charity Brake has revealed that this year’s Road Safety Week will take place from 17-23 November, themed ‘After the Crash – every road victim counts.’
Road Safety Week is Brake’s biggest annual road safety campaign and this year will focus on road victims to raise awareness of the potentially devastating consequences of road collisions and celebrate those who support families after a road death of serious injury.
Every year, more than 1,700 people die on UK roads while another 30,000 receive serious, life-changing injuries.
Road Safety Week
Road Safety Week 2024 will consider the real costs of these incidents and reveal the stories behind the statistics.
Brake is now inviting employers, educators, emergency services and everyone with an interest in road safety and victim support to sign up and receive free access to appropriate resources and tools.
Ross Moorlock, chief executive, Brake, said:
“Behind every road casualty statistic, every headline, is a family in turmoil, a grief-stricken family trying to navigate its way through the complex procedures that often follow a road crash. Behind every number is a family that needs our help.
“At Brake, we support families whose lives have been changed forever in an instant. We know that the right support at the right time can change the course of someone’s life. This Road Safety Week we’ll be sharing the stories behind the numbers and calling for sustainable funding and the very highest standard of care for every road victim. We hope you will join us to support this vital campaign.”
He continued: “For educators, Brake will provide resources to help children and young people learn about people who help after a crash, from emergency services to social support. For employers, the focus will be on helping every organisation that employs people who drive for work to understand why we need robust investigation into the causes of road crashes, so we can understand why they happen and prevent future road death and harm.”
