The automotive industry is failing in its attempts to appeal to more women, according to a new report.
A study from Nationwide Vehicle Contracts of 2,000 people has revealed that an alarming gap still exists between men and women when considering perceptions of the sector.
Among its most startling findings, the survey revealed that one in three women would never consider working in the industry. This compares to 80% of men who said they would work in the sector.
Meanwhile, 62% of women are uncomfortable visiting a garage alone – with one in four saying they or someone they know has experienced sexism in a garage – while more than a quarter (27%) of respondents said they believe technicians treat women differently to men, and 71% admit they don’t consider themselves to be confident drivers.
The survey comes after the SMMT launched its ’30 by 30’ initiative last year which aims to ensure that women occupy 30% of all automotive jobs by 2030. At the moment the proportion remains under 20%; and that is even more stark when it comes to HGV drivers with women making up just one in 100.
The report suggested this inequality is costing businesses significant revenue, with women responsible for 62% of all car sales and having a strong influence on 85% of all car buying decisions.
