Car enquiries enjoy March spike
New research has found that the number of enquiries for new and used cars received by dealers increased for the second month in a row in March.
iTrackLEADS has reported that enquiries jumped 13% on the same period last year.
The key sales month saw overall sales increase 4.5% while test drives fell by 1.6%. However, handovers continued to be a challenge, with a drop of 29%.
Adrian Favill, director of iTrackLEADS, said: “Against the backdrop of the squeeze on disposable income many households are facing, it’s heartening to see the number of enquiries continue to rise because it is a robust indicator to overall demand. While sales also increased against 2022, the supply challenges that plagued the market last year haven’t gone away. It’s essential that dealers remain close to their customers and manage the sales process over prolonged sales cycles.”
