Car buyers give dealers the all-clear
More than three-quarters of in-market buyers are set to visit a showroom in the next three months, with the overwhelming majority confident dealerships are run in a Covid-safe manner.
This is according to new research by What Car?, which surveyed 1,403 in-market buyers and found 76% are looking to visit a showroom in the next three months. Of those, 78% said the new Omicron Covid variant has not impacted their decision to go, with the rest waiting for case numbers to decline before visiting.
Of the 24% not set to visit a showroom in the next three months, 24% said they decided to postpone their visit due to the Omicron variant, while 76% said they had no plans to visit and the new variant has not impacted their decision.
Steve Huntingford, editor, What Car?, said: “Despite a new Covid variant, trust in dealerships remains extremely high from buyers, with the majority intending to visit a showroom between now and March. This shows the work the sector has done throughout the pandemic has paid off, with buyers confident that dealerships are safe places to visit. It is important showrooms continue to apply Covid measures, as most buyers still want to see social distancing and hygiene measures in place when visiting.”
