AutoProtect names new marketing chief
AutoProtect Group has announced that Mike Edwards has joined the business as chief sales and marketing officer.
He joins with extensive automotive experience from his role at Pendragon PLC where he was head of finance and insurance.
He is set to lead the corporate sales, strategic account development and marketing functions. He will also head up the group’s partnerships, OEM and integration strategies, as well as DealTrak’s finance lender and broker activities.
Group CEO Matthew Briggs said: “The evolution of motor retailing and F&I continues to accelerate, led by digitisation, regulatory change and increasing customer-centricity. We see Mike’s appointment, given his experience, retailing insight and passion for F&I, as a clear statement of our commitment to taking the lead in collaborating and supporting all of our clients across the sector. We are genuinely excited to have him on board.”
Edwards said: “I am delighted to be joining AutoProtect Group at such an exciting time for the group. I have joined a fantastic team with a fantastic proposition that gives AutoProtect Group a real edge in what is a transformative time for our industry.
“I am truly passionate about our industry and we have some amazing people and businesses in our sector. I am really looking forward to engaging with those businesses and working closely with our partners to ensure that we fully support the network by offering a strong proposition across the entire distribution chain.”
