Retailers ready for lockdown return
The vast majority of retailers say they are more prepared to operate remotely now than they were when lockdown was first introduced last March.
According to a survey carried out by carwow, 83% of retailers are confident of meeting customers’ digital demands.
James Hind, founder and CEO of carwow, said: “Covid restrictions are continuing to accelerate the consumer-led shift to online discovery and purchase, a trend we saw change with pace early in the Covid crisis.
“Consumers were more engaged with carwow last year than ever before, with almost 800 million interactions across all channels and 35% year on year growth. In turn, we are committed to helping dealers convert these increased levels of online engagement into sales. In order to do this, we’ve rapidly recruited more account management staff to help onboard new retailers faster and ensure they hit the ground running once they’re on our platform.”
In the first lockdown, carwow removed platform membership fees so retailers are now only charged when carwow generates an enquiry for them. The company is also providing a 21% discount on every enquiry until the end of August 2021 to bring immediate cost savings to both new and existing retailer partners.
