Online platform generates £1m for aftermarket
Fit It For Me, the online platform from LKQ Euro Car Parts that matches vehicle owners with independent garages, has helped to generate £1m of additional labour for the independent aftermarket.
The platform allows drivers to choose from a network of trusted garages when buying parts, helping them to access the standard of service they’d expect from a dealership, locally and at a more competitive price.
Drivers visit the LKQ Euro Car Parts consumer website and pick the parts they need – after inputting their registration number to ensure compatibility – which are then delivered directly to a Fit It For Me-trusted garage, to be fitted by a qualified technician. The customer then pays the garage directly for the installation, with no referral fee.
Along with generating £1m in labour sales, more than 1,500 garages have now received bookings through the service, with 89% securing repeat visits from happy customers.
Anthony McAteer, trading director at LKQ Euro Car Parts, said: “We launched Fit It For Me to help independent workshops bring in more work via digital channels, while tapping into a pool of end users that they wouldn’t necessarily have had direct access to before – like those who’ve traditionally had a go at small repairs themselves, or who use a dealership because they can’t find a trusted alternative.
“Of all online parts sales in the UK, half are ultimately installed by garages anyway. Our ambition with Fit It For Me has been to simplify the process and maximise the benefits for garages and their customers, by ensuring quality repairs, first time, every time. The take-up we’ve seen so far – and the fact that we’ve reached this £1m milestone – demonstrates that both sides clearly see its value.”
