New service broadens Auto Trader stock
Auto Trader has broadened its service to offer retailers access to vehicles sourced directly from consumers.
This includes private stock advertised on its marketplaces, part exchanges, and private sales made through its customer-facing instant cash offer on the Dealer Auction platform.
Auto Trader expects its new service to offer retailers access to more than 30,000 additional vehicles.
Commercial product director, Karolina Edwards-Smajda, said: “At a time when circa half a million vehicles are being taken out of the market each year by car buying services, we saw an opportunity to make the part-exchange process work even harder for retailers. We have partnered with Cox Automotive to unlock new sources of stock, which will ultimately put vehicles back into the hands of retailers and onto their forecourts.”
Le Etta Pearce, chief executive officer of Dealer Auction, added: “One of the biggest challenges for our industry right now is sourcing stock. It’s an issue that this joint initiative with Auto Trader will help relieve.”
